Morgan Spurlock becomes the subject of his own documentary, Super Size Me, in which he commits himself to a thirty-day McDonald’s binge after learning that two women are attempting to sue the fast-food company for their own obesity. He travels around the country, interviewing customers, workers, professors, politicians, nutritionists, doctors, and more while consuming food from the company he is indirectly criticizing.
Similarly, Jane Takagi-Little, a documentarian like Spurlock, and one of the protagonists of Ruth Ozeki’s novel, My Year of Meats, embarks on her own quest: creating a TV show which promotes beef dishes to Japanese women. While filming the show, My American Wife!, Jane, like Spurlock, travels around America uncovering repulsive, objectionable information regarding the meat industry she promotes. Both actively participate in industries which in-part ensure their livelihood, yet these same industries become ultimately dangerous and harmful to their well-being.
Spurlock’s nutritionists and doctors, after only eighteen days of the experiment, advise him to stop his McDonald’s binge: “Stop doing what you are doing. It’s hurting you.” One doctor warns of “gout, kidney stones, a pickled liver” while another instructs him to call 911 if he begins vomiting or suffers from cloudy vision. The bright, fast-paced documentary takes a serious turn when Spurlock speaks to his mother who admits, “I’m scared […] there will be some irreversible damage done.”
Likewise, Jane learns of the dangers of the meat she is promoting, yet continues to press for more details and film footage. She visits a slaughterhouse and watches as workers in “identical blood-drenched coats […] used power tools to perform various operations on the hanging carcasses – looping off hooves, decapitating” (282). In the slaughterhouse, she is accidentally knocked unconscious, sprawled “into the path of a thousand pounds of oncoming carcass” (284). Though hospitalized, and fired from her job soon after, the journey proves to reveal greater truths, like Spurlock’s journey.
These greater truths about the meat industry, advertising, and American culture are greatly enhanced by the film Fast Food Nation, which includes a graphic, yet vivid slaughterhouse scene. The DVD version of the film also contains a special feature mini-film, Backwards Burger, which may be viewed at backwardsburger.com. The mini-film displays, step-by-step, where a fast food burger likely comes from and what it likely contains: “A typical burger may contain pieces of 1,000 different cows and a little serving of their manure.”
A trio of diverse media, Super Size Me, Fast Food Nation, and My Year of Meats, work to expose thought-provoking, sometimes shocking, elements in our nation’s food culture. From child-orientated advertising to lobbying politicians, chemically enhanced products to growing portion sizes, these works combined have the power to make a McDonalds’ hamburger seem unappealing.